Heppelmann talks on Cheerleading Windchill. Who will cheerlead CoCreate?

In a recent Wall Street Journal article, Jim Heppelmann talks about his experience coming from a company that was acquired by PTC.

To make it work, Mr. Heppelmann had to become a cheerleader. "I needed the executive team at the acquiring company to feel like they just acquired the hottest thing ever," he says. He also met with Parametric's biggest customers to sell them on his product.

I do not see CoCreate executives jumping in to follow Heppelmann's lead. In fact, quite a number of them have decided jump ship instead. So who will be the cheerleader for CoCreate?